Interesting piece on TechCrunch, looking at web responses to the quality of Winter Olympic television coverage.
We all know that the hyper-connectedness of the modern web-2.0-driven world means that good stories and bad stories alike are getting spread faster and more transparently than ever before...and that organizations are getting real-time feedback on every aspect of their performance.
A big brand experience challenge for those organizations is going to be figuring out if (and how) to respond to this kind of instant (and, let's be honest, often negatively-skewed) feedback.