Space matters

It's a statement of the obvious, of course. But doesn't mean it's not worth repeating. Space matters.

The design of a space matters. The feeling created by a space matters. Whether you call it feng shui, or just good interior and experience design, the point is that spaces help to shape and contextualise our experiences (and the feelings we have about those experiences).

So whether you wantto build better relationships with your employees or your customers, whether you want to get people to work harder or talk and spend more, I'm betting that the physical space where they interact with your brand every day is not what it could be.

Am I right? And, if I am, why don't you do something about it? Surely there's something less important that you're currently wasting your money on...