Ok, so I may have been a little hasty and harsh in a conversation earlier today. I told a recent advertising graduate that advertising was dying because it was part of the problem. In fact, think I referred to it as the death star. That was extreme and unfair!
The truth is the problem is not advertising but simply the way too many people think about advertising. Because while it may not always be the problem, it certainly ain't always the solution either.
Like any form of communication, advertising can be a powerful way to solve some strategic problems. But that's exactly the point...some problems.
The task for people who love advertising, who want to defend it, and who want to see it evolve and thrive is to become more subtle in the way they think about the role and strategic application of advertising.
Because advertising is not the only way to sell more stuff...and sell more stuff is not the only thing advertising can do. You just have to think about it a bit more.
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