Melanie Crete (who handles PR for weknowwhatyoudidlastnight) blogs here about the new Unseen Guy Bourdin exhibition at the very cool Wapping Project space in East London.
I love Guy Bourdin's work because he understood the right way to use photography to make ads and create images for brands. His work both for French Vogue and for Charles Jourdan is just beautiful...sexy, subtle, and very effective.
Blurring the lines between art and marketing, understanding how to create aspiration and desire, and contributing to popular culture in the process. If only more modern marketers would check out the exhibition and learn something...
Comments