Interesting piece on The Times newspaper's technology blog about how Twitter is about to get assaulted by a wave of marketing-driven nonsense.
Given that Twitter appears to be built on nonsense in the first place (with rare, cute exceptions, like my local coffee shop in New York, City Bakery, which tweets to its community when newly-hot cookies come out of the oven), the addition of a layer of marketing bullshit will probably do it no harm at all.
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