More on Twitter (I hate how much I am thinking about this empty vessel right now). This chart over at Brand Republic shows which brands are getting the most tweettime.
Meanwhile, in news from back home in Australia, is it just me or is there something profoundly depressing (albeit predictable) about the fact that Westpac's new brand strategy designed to reconnnect customers with their local branches will be led by a 60-second TV spot, magazine double-page spreads, and billboard advertising? Admittedly there's also talk of bringing back the branch managers and having local fleets of cars displaying the local branch telephone number, but it still feels like it's the big ad campaign that's taking the lead.
Do something real. Fix the problem. Provide something new and genuinely worthwhile. Then you can talk, shout, and tweet about it. Sadly, most brands remain determined to take the easy route and talk themselves up before they have anything worth saying.
Hi Matt
Definitely.
It's a case of "Show me, don't tell me".
P.S Second time in as many minutes that this idea has come to mind (just been over at Adam Ferrier's blog).
Posted by: Katie Harris | May 10, 2009 at 10:01 PM