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November 04, 2008


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Gavin Heaton

Thanks Matt ... one of the themes that comes through in the majority of the chapters is that there is a need to see any social media project as being part of a wider consumer engagement strategy.

Interestingly, there is an increasing sense that digital interactions are driving real-world connections (rather than the other way around).

FYI The Age of Conversation not only captures the thinking of 237 authors on the subject of new marketing, all the proceeds are donated to charity. Hope you enjoy the book!

matt jones

Good point about the inter-connectedness between online and offline.

Increasingly, I think the most important distinction is between real experiences and connections (which happen as much online as offline) and fake ones (of which there are plenty in the real world).

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