I grew up in the UK. I studied economics at university. I worked as a civil servant. I studied international relations at university. I worked as a political policy adviser. I became a political speechwriter and communications strategist. I worked for a think tank for a while. I moved to Australia. I got a job in experiential marketing. I now work as creative strategist for one of the world's leading brand experience agencies. I think, write, and speak about the challenges brands, businesses, organisations, and people face. Just occasionally I manage to help.