I met with graduates of the Miami Ad School today.
Lots of smart folks...planners, copywriters, art directors. Or so their chosen academic streams labelled them.
In truth, the world has changed and these guys knew it. The best of them were thinking conceptually, digitally, and experientially...and their passion for advertising (while still clear) was balanced by a passion for bigger, broader, smarter, more innovative and impactful thinking.
It all just left me wondering why we still insisted on such narrow labels for their talents.